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About

Kelly Horak, President & Chief AI Officer

Kelly Horak is a finance and analytics professional with over 20 years of experience in mortgage banking, portfolio strategy, financial publishing, and data-driven consulting. As the founder of Dovewood Capital, LLC, he has built predictive models and distilled complex financial data into accessible insights that empower confident decision-making.

Now evolving his career to align with his passion for human-centered innovation, Kelly is integrating advanced data science and AI to improve whole-person well-being. Currently completing his certification in AI & Machine Learning for Business Applications at the UT Austin McCombs School of Business, he is sharpening his skills in machine learning, behavioral analytics, and human-centered data visualization.

Inspired by the mission of YourChoiceAI.com, Kelly is focused on developing intelligent tools that promote personal clarity, emotional insight, and purpose-driven living. His work seeks to bridge technical sophistication with real-world meaning—translating complex algorithms into personalized guidance for enhancing quality of life and lasting happiness.

With a unique blend of strategic financial acumen and emerging AI expertise, Kelly is committed to building smart, compassionate technologies that support individuals in living more intentional, connected, and fulfilling lives.

Our Story

Every idea begins with a question. For us, it was: What if artificial intelligence could be used not just for productivity—but for personal clarity, emotional insight, and lasting fulfillment?

YourChoiceAI.com was born from this vision. Founded by Kelly Horak—a seasoned finance and analytics professional turned AI enthusiast—our platform combines two decades of strategic data expertise with a new mission: empowering people to live more intentional, connected, and purposeful lives.

After years of building models to optimize financial outcomes, Kelly saw a deeper need. In a world overflowing with information, what people truly crave is meaningful guidance—tools that help them pause, reflect, and align with what matters most. With this in mind, he pivoted from corporate analytics toward the frontier of AI for human flourishing.

Currently completing advanced training in AI & Machine Learning for Business Applications at UT Austin McCombs School of Business, Kelly built YourChoiceAI to bridge the gap between high-tech and high-touch—transforming advanced algorithms into accessible insights that support emotional clarity, values alignment, and personal growth.

YourChoiceAI is not a diagnostic tool or a replacement for therapy. It's a self-reflective companion—designed to spark new awareness, offer gentle direction, and support you in exploring the “why” behind your choices.

We believe that when people make choices aligned with their inner truth, they live better—and so does the world around them.

What makes us different?

  • We're human-centered, not just data-driven.

  • We’re guided by purpose and integrity, not hype.

  • And we’re committed to helping you ask better questions—so you can live your own best answers.

This is our story. And we hope YourChoiceAI becomes a meaningful part of yours.

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